Many writers are looking for ways to get their work in front of more people, and guest blogging is a great way to do exactly that. With the right audience and content, a guest blog post helps build your social following.
At its heart, guest blogging is a simple concept. It involves publishing original content on another writer or company’s blog. When done thoughtfully with a well-researched, well-written piece, guest blogging is an amazing way to get your name exposed to the audience of the blog you’re contributing to and any of its followers. If you can include your photo, a link to your website and a quick bio appended to the end of your article, even better.
Build Your Audience
With a great guest post, your writing can reach the audience of the blog it’s shared on. If you put a little time into researching where you want to share your guest posts, you can find blogs that fit within your niche. This is a key way to make sure the blogs you share on have an audience that fits closely with your message and that your article provides value.
The ability for your guest posts to build your audience is mostly impacted by whether you can get your bio at the end of your posts. Your bio introduces readers to who you are and what you do, and it gives them a way to connect with you outside of the post.
Have More Authority
If your articles are tuned to the correct niche, you can get more than exposure. The people who read your article will see you as an authority figure within your arena. If you offer readers value, their view of you and your work will grow. This boost in authority brings more readers who want to see what else you have to offer.
Engage With Readers
The comment section on your guest post is an amazing place to interact directly with your new audience. This interaction is a powerful way to convert these readers into social followers. By showing that you’re a real person who cares what they have to say, they’ll view you as an influential resource.
Receive Extra Promotion
When you post a blog, you share it on all of your social networks, right? Well, you can bet blogs that bring guests on to write will do the same once your post goes live. Think of this as extra promotion of your name, as every time they or their audience share this post, your name goes along with it.
Test New Content
Guest posts are an awesome chance to play with your content. When you are offered the chance to write a guest post, be thoughtful about the blog’s audience and their needs. Tweak your voice to fit the new audience or explore a new topic that you haven’t tried on your own blog. Monitor how the new audience responds and analyze what works and what doesn’t based on these responses (or lack thereof). Let this feedback shape your writing and help you reach audiences you might have missed by staying in your comfort zone.
Tips on How to Get a Guest Spot
Getting a guest post isn’t an overly complicated process, but a little planning goes a long way. To start, research blogs in your niche to find ones that will help you and your expertise shine. If you’re a business blogger, for example, writing an article on dog walking will not help you build your following. You want to get your writing in front of an audience that will follow you for the right reasons and help grow your authority in your niche.
A great way to find blogs that want guest posts is to dig for posts on Twitter that reference “seeking guest blogger.” Twitter’s default search isn’t always spot on, but Business Grow has a great chart that shows how you can use advanced search queries to narrow down your search.
Then, all you have to do is ask. Reach out to the blog owner and let him or her know you’re interested in writing a guest post. It’s a good idea to pitch an idea of what you want to write about and why it is valuable to his or her audience. Making a connection with peers in your niche can be a huge infusion of life into your social followings. If you follow each other, you can quickly and easily share each other’s content beyond this guest post.