Blogging is the new resume for your company. Your blog could be the main reason why people come to your website and buy your service or product. A blog drives traffic to your website, converts that traffic into leads, establishes authority and drives long-term results. If you’re just starting a blog for your business, here are six tips to follow:
1. Create Short and Compelling Headlines
Shorter headlines are better for social media. They are easier to share, especially on platforms like Twitter where character space is limited. In addition, clear headlines attract readers if they know what to expect. For help making better headlines, use a headline analyzer tool like CoSchedule.
2. Incorporate Eye-Catching Images
Just like a creative and strong headline attracts readers, a good selection of pictures and photos has a huge impact on your site traffic. Sometimes people scroll through articles instead of reading them, so incorporating images that catch their attention is important. Choose images responsibly and make sure you don’t infringe on copyright laws. Check stock photo websites, such as Shutterstock, for good options.
3. Write Daily
You need to write daily. This helps create habitual readers for your site that come every day and view you as a resource. As you build up an archive of content, you have more chances of being found on Google and social media, which helps you build your number of followers. Writing every day also gives you more chances to create viral articles.
4. Use Tools
You don’t need to do everything on your own for your blog. There are automation tools to help you get everything done. For example, Buffer lets you schedule your post to social media. If you want to improve your writing style, use Hemingway, which helps you avoid complicated, hard-to-read sentences, passive voice and adverbs. If you need to get answers from your audience, use Typeform to build well-designed contact forms. For any problem you’re having with your blog, look for a tool that can solve it or at least make it easier to deal with.
5. Update Your Blog Consistently
You need to track your audience and see how they engage with your website and blog. If you have a comment section, communicate with them. Ask them if they are facing any problems with your company or if you can better help them. If there is an issue with your blog, website or service, do what you can to improve it. Similarly, you can ask how they use your product or service and then create great content to help them use it better or to help them solve common problems using your business’ services. The main point is to have contact with your audience and check for new opportunities to attract more readers.
6. Share Your Experience and Advice
Many blogs fail because of their dry content. If it’s not interesting or different, you will lose your readers’ attention. Many readers respond to personal information they can connect with, so talk about your business’ achievements and how you accomplished them, discuss your failures and how you overcame them, or give them some of your best tips and tricks for using your product or service to help them solve a problem.